Gobee and Blue Shield teamed up for the Reimagine Lab, a series of retreats where leaders come together to solve domestic violence and heal their communities.

My role: Design and Illustration of location posters for fellows.

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Gobee wanted to create a series of posters that each fellow in the program could take home, with an easter egg in the artwork that alluded the next location. The concepts for each poster drew from location as well as from metaphor, supporting the theme of design thinking that Gobee does so well.

 
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We made sure to stick to a 2 color design, since we were screen printing each poster and wanted to keep the process clean and simple.

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We found, however, that we didn’t want to go too graphic with the illustration, but rather, celebrate naturalism and details that tell the story of each location.

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