F2 Designs in San Francisco, CA worked with Eaze, a cannabis delivery company to design their new headquarters. As they looked for cannabis themed wallpapers, they were at a loss. Together we created subtle designs that would evoke lush flora as well as convey the product and brand that Eaze offers.
My role: Designer and illustrator.
Job: 10 wallpaper designs, concept and creation of 2 murals, spot illustrations for testimonial wall.
Focusing on lush flora and fauna rather than explicitly cannabis, F2 Designs wanted subtlety and delicacy with pops of boldness and fun.
We used a palette of mostly deep rich blues and forest greens for the Embarcadero office. F2 Designs had planned on velvet furniture, textured rugs, natural surfaces and lots of indoor plants to accompany these designs. Oh, did I mention the office view was to die for?
If you know me, you understand that I get quite excited about the rare opportunity of using traditional media. So when F2 Designs asked me to design and paint a mural for the reception desk, I couldn’t pass it up. They wanted to encourage interaction and sharing of the brand in a unique and artistic way. We landed on a draping-leafed-wing mural for employees and guests to pose with. The incredibly talented @tonitoart assisted me, and we all loved the end result.
“We had a short timeline and I had many specific requests throughout the process. Annie took my loose vision and created truly beautiful pieces. Additionally, she was wonderful to work (communicative, timely, flexible). Her artwork is a major design element of the office and my client and I couldn't be happier." -Liisa Laukkanen, Owner / Designer. F2 Design